Unlocking the power of continuous growth

Matt Law
January 18, 2023

Growth experiments create learning loops

Growth experiments are a powerful tool for innovators looking to validate product features and growth approaches. By designing small, smart tests based on hypotheses, we can gain a deeper understanding of customers and the market we operate in.

To get started

List out the big questions facing your business and design experiments to answer them. These experiments should be designed rigorously, with a strong hypothesis that has an implied action. "This is what we think will happen. If we're right, we will do X. If we're wrong, we will do Y."

Build learning loops

A learning loop is a process in which you make a hypothesis, take action, gather data, reflect on the results, and then use that information to inform your next steps. This process is repeated in a continuous loop, allowing you to continually learn and improve your understanding of your customers and the market.

To get ongoing value to growth experiments, learning loops can be incorporated by setting up rituals for regularly reviewing the results of your experiments, reflecting on what you've learned, and using that information to inform your next steps.

Product testing

After conducting an experiment to test a new product feature, you might gather data on customer engagement and usage patterns. You would then reflect on the results, identify areas for improvement and use this information to inform future experiments.

Customer feedback

Another way to incorporate learning loops is to involve customers in the process by gathering feedback and testing new features with a small group of users before rolling out a change more widely.

Marketing channels

A team can set up a hypothesis that one channel will perform better than the other, run the experiment, gather data, reflect on the results and identify which marketing channel was the most effective. Then, using this information to inform their next steps, for example, increasing budget on the most effective channel and continuously running new experiments to test different channels to improve the acquisition strategy.

Using growth experiments to drive learning loops can help you gain a deeper understanding of customer needs and preferences, and use this information to improve your product and customer experience.

At Move78 our growth practice aims to enable founders create self-reinforcing cycles of action and reflection to improve their understanding and customer orientation. This helps you to continuously learn and improve by staying aligned with the needs of your customers.

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