Meet the humans

Our team has a unique blend of experience you will not find elsewhere with a combination of growth, branding, investment and acceleration professionals

We are relentlessly focused on exploring, creating, and growing new ventures and digital products

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JC
Oliver

Co-Founder

JC is the one of the original multi-hyphenates of the digital world. Having worked as head of innovation for Microsoft and setting up their skunkworks teams to deliver award winning work from the likes of Hyundai and Virgin.

He is also a successful entrepreneur having co founded 2 companies in Recast and Unlocked which both revolutionised the media, data and loyalty space.

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Matt
Law

Co-Founder

Former COO (and previously CMO) at Outlier Ventures, Matt led the advisory service line of this AI, Blockchain and IoT incubator in London.

He also designed and launched the successful Base Camp Accelerator program for the same company.

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Rick Williams

Co-Founder

Rick has over 20yrs of industry experience, most recently having spent the last 6 years at R/GA London as Director of R/GA’s Venture Studio in Europe, where he oversaw the creative capital deliverables across all of the startup companies.

Rick also launched the agency’s Business Transformation proposition globally.

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Kerry Justice

Product Lead

Kerry outlines product requirements and goals to ensure that companies are aligned on an overall vision, and works closely with teams to execute on that vision to create an ultimately successful product.


Her propensity for organisation allows her to act as the voice of the customer in the definition of innovative digital solutions whilst managing teams and processes effectively.

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Lindsay Stocker

Operations and Project Director

Working in commercial activation and brand strategy, Lindsay has run multiple top-tier co-branded campaigns involving global talent, creating global PR and implementing cultural zeitgeist movements.

Her experience in working with talent IP brings a unique knowledge in how to bring a brand to life and really connect with an audience through celebrity culture.

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Tim
Parsons

Head of Growth

Tim is an experienced full-stack growth marketer, specialising in web and product analytics, conversion optimisation, content strategy, and feature development.

He has a passion for complex problems and operational efficiency, advising clients on how to achieve maximum engagement by analysing user journey, design, in depth usability testing, creation of user profiles, backlog refinement and prioritisation.

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Yasin Kheradmand

Growth Manager

With a deep passion for the confluence of marketing and engineering, Yasin’s previous roles were on marketing campaigns for Swiss Stadler and for a London startup on fundraising and product-led growth.

He loves growth hacks and data-driven experiments, adjusting product for maximum conversion and engagement and focusing on connecting product design, analytics and growth.

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Yassine Nidaazzi

Designer

Yassine is a multi-disciplined designer with extensive experience in content and product design. With an initial background in branding and editorial design, he then moved on to honing his skills in  product and UX / UI design.

His experience in visual and competitor research, content & editorial design, illustration and website building, brings a 360 view on brand creation.

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Rhia
Thomas

Designer

With a background in events and marketing, Rhia has an in depth understanding of audience engagement and the importance of detail.

Finding her love in graphic, digital and motion design, she is invaluable when working on brand identity visualisation, creation and implementation.

Joe
Kletz

Product Designer

Working in the tech world for over 15 years, Joe has spearheaded projects for some of the largest brands in tech and entertainment in both development and design.

His experienced insight into the production of digital products from brand identity to feature design, ensure clients can reach their full potential.

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Charles Ward

UX Lead

A Digital Product Designer, Charles has been working in this space for over 20 years – taking an integral role at every stage of the process from research and strategy to defining problems and opportunities.

He has helped major brands solve complex problems; layering business goals and customer insights in order to create meaningful experiences that differentiate from the competition.

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Shahpour Abbasvand

Design Director

As creative director for over 20 years, Shahpour takes the vision of any client to the next level, with a passion for UI / UX, interaction, motion and creative design.

He’s worked with Nike, Warner Bros and Philips are just some of the projects that have resulted in awards across the design and digital transformation arena.

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Tim
Pitts

Investment Director

Former COO of family office Dorfman Media Holdings, Tim invested in and managed a portfolio of innovative media, entertainment & technology businesses.

Previously he consulted for world-leading brands and highly successful start-ups, and was COO of renowned business intelligence firm Trendwatching.

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