Meet the humans

Our team has a unique blend of experience you will not find elsewhere, with a unique combination of growth, branding, innovation and acceleration professionals

We are relentlessly focused on exploring, creating, and growing new ventures and digital products.

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JC
Oliver

Co-Founder

JC is the one of the original multi-hyphenates of the digital world. Having worked as head of innovation for Microsoft and setting up their skunkworks teams to deliver award winning work from the likes of Hyundai and Virgin.

He is also a successful entrepreneur having co founded 2 companies in Recast and Unlocked which both revolutionised the media, data and loyalty space.

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Matt
Law

Co-Founder

Former COO (and previously CMO) at Outlier Ventures, Matt led the advisory service line of this AI, Blockchain and IoT incubator in London.

He also designed and launched the successful Base Camp Accelerator program for the same company.

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Rick Williams

Co-Founder

Rick has over 20yrs of industry experience, most recently having spent the last 6 years at R/GA London as Director of R/GA’s Venture Studio in Europe, where he oversaw the creative capital deliverables across all of the startup companies.

Rick also launched the agency’s Business Transformation proposition globally.

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Tim
Parsons

Head of Growth

Tim is an experienced full-stack growth marketer, specialising in web and product analytics, conversion optimisation, content strategy, and feature development.

He has a passion for complex problems and operational efficiency, advising clients on how to achieve maximum engagement by analysing user journey, design, in depth usability testing, creation of user profiles, backlog refinement and prioritisation.

Rubini Gunaratnam

Creative Strategist

Rubini is an Innovation Strategist and IDEO Human-Centered Design graduate with a background as a Copywriter at M&C Saatchi at The Monkeys (Part of Accenture Interactive).

She brings a wealth of experience in crafting purpose-led narratives, and her blend of creative prowess and strategic acumen helps her constantly push boundaries to create engaging and purposeful experiences.

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Yasin Kheradmand

Growth Manager

With a deep passion for the confluence of marketing and engineering, Yasin’s previous roles were on marketing campaigns for Swiss Stadler and for a London startup on fundraising and product-led growth.

He loves growth hacks and data-driven experiments, adjusting product for maximum conversion and engagement and focusing on connecting product design and analytics for data-driven growth.

Matt Lodder, partner at Move78

Matt Lodder

Partner

With a dynamic background as a business leader and transformation consultant, Matt brings unparalleled expertise to the table. Having previously contributed his talents to industry giants like R/GA and AKQA, he has been recognized in the prestigious BIMA 100 list.

Matt excels in constructing cross-functional teams that thrive. Matt collaborates closely with visionaries, nurturing high-performance teams and fostering innovation to drive growth.

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Shahpour Abbasvand

Design Director

As creative director for over 20 years, Shahpour takes the vision of any client to the next level, with a passion for UI / UX, interaction, motion and creative design.

He’s worked with Nike, Warner Bros and Philips are just some of the projects that have resulted in awards across the design and digital transformation arena.

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Rhia
Thomas

Designer

With a background in events and marketing, Rhia has an in depth understanding of audience engagement and the importance of detail.

Finding her love in graphic, digital and motion design, she is invaluable when working on brand identity visualisation, creation and implementation.

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Charles Ward

UX Lead

A Digital Product Designer, Charles has been working in this space for over 20 years – taking an integral role at every stage of the process from research and strategy to defining problems and opportunities.

He has helped major brands solve complex problems; layering business goals and customer insights in order to create meaningful experiences that differentiate from the competition.

Ben Newton

Investment Partner

Ben is a seasoned professional with a unique blend of corporate and entrepreneurial expertise in digital platforms and marketplaces, global media advertising, live entertainment, and various brands.

Ben's influence extends to the world of fundraising and consultancy where he has played a pivotal role in supporting both businesses and charities.

Andi Alfonso

Marketing Associate

Working in the digital marketing scene for 5 years, Andi is always on the lookout for innovative ways to enhance brand visibility and engagement.

Andi excels in understanding the unique needs of different sectors, tailoring marketing approaches that resonate with specific audiences having worked with different industries in the market.

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