Value Proposition Design for Startups

Find Problem/ Solution fit.

Your value proposition is the core of your business, shaping your brand, messaging, and product development priorities. Drawing on a wealth of experience, we help you to distinguish your brand from competitors and craft messaging that resonates with your target audience, pinpointing and amplifying exactly what makes you uniquely compelling.

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Graphic map
Brain Power

The strategic acumen you need to tackle complex challenges.

Horse Power

The technical capability to augment your team and execute your vision.

Fire Power

A network that helps you meet, connect and engage with the right people at the right time.

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We cut our teeth at some of the world's leading creative agencies, and have since helped hundreds of founders craft and refine their value proposition. Whatever stage you're at, we'd love to chat.

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How we do it:

  • Value Proposition Development
  • Branding
  • Audience Analysis
  • Competitive Analysis
  • Messaging Strategy
  • Product-Market Fit Surveys
  • Proposition Design
  • Product Differentiation Strategy
  • Customer Journey Mapping

All models are wrong, some make good stories

March 30, 2023

The Persona Canvas Exercise

February 6, 2023
What is a value proposition and do I need one?

A value proposition is a clear statement that highlights the unique value your product or service offers to customers, essentially explaining why customers should choose you over your competitors. It aids in startup growth by providing a unique identifier, helping to attract the right audience, and providing the foundations for brand messaging. At Move78, we assist you in developing compelling value propositions that effectively communicate the unique benefits of your product.

How can Move78 help with value proposition development?

The team at Move78 employs a hands-on, data-driven approach to value proposition development. We begin by building a deep understanding of your business, your customers, and your market landscape. We then work with you to distill your unique advantages into a concise and compelling proposition. By combining user research, market insight, and leading strategic frameworks, we develop value propositions that not only differentiate your offerings but resonate deeply with your target audience.

How does a value proposition tie into overall product strategy?

A strong value proposition is an essential component of your product strategy. It helps define the unique attributes of your product and how these create value for your customers, providing clear direction for product development, marketing, and sales strategies. At Move78, we ensure that your value proposition aligns seamlessly with your overall product strategy, fostering coherence in your go-to-market initiatives and driving sustained growth.

Isn't it hard to nail down a value proposition for an early stage product/ business?

Yes, but our approach is rooted in continuous learning and adaptation. Data-led experimentation allows us to glean wisdom from both successes and missteps. As your business evolves, we continuously track shifts in customer needs, market dynamics, and competitive landscape, using these insights to refine and pivot your value proposition as needed. This flexible, iterative process ensures your value proposition remains relevant, compelling, and growth-driving.

Can you assist in communicating our value proposition effectively to our target audience?

Can you assist in communicating our value proposition effectively to our target audience?

How does a strong value proposition impact investor interest and funding opportunities?

A strong value proposition is vital for attracting investor interest. It clearly articulates the unique value your product brings to the market and showcases your potential for sustainable growth - both key factors that investors look for. We can help you refine your pitch and present your value proposition in a way that resonates with investors, securing the capital you need for your venture's success.

We've worked with the world's most innovative businesses

Move78 was an incredible partner in the launch of Co:Create Ink. They filled in gaps on our team seamlessly and provided support with both growth strategy and execution. They were as committed to our success as any member on our internal team.

– Tara Fung, Co-Founder & CEO, Co:Create

Move78 are what every ambitious leadership team needs. They were a true extension of our core group throughout a bold transformation plan, and solved critical problems with us daily. They have been instrumental to our development as a business, especially across product strategy, re-tooling and the redesign of our app experience and our future thinking; all tangible examples of the value they have brought to our company - and the planet.

- Sam Sutaria, CEO, WaterBear

Who are we

We are a collective that understands how to blend capital, marketing, innovation and technology into a coherent strategy.

We’ve run accelerator programs, founded companies, nurtured startups, raised over £250m across 100+ investments, and driven profound impact in global organisations.

We plug our expertise directly into your team to get you further, faster.

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JC is the one of the original multi-hyphenates of the digital world. Having worked as head of innovation for Microsoft and setting up their skunkworks teams to deliver award winning work from the likes of Hyundai and Virgin.

He is also a successful entrepreneur having co founded 2 companies in Recast and Unlocked which both revolutionised the media, data and loyalty space.

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Former COO (and previously CMO) at Outlier Ventures, Matt led the advisory service line of this AI, Blockchain and IoT incubator in London.

He also designed and launched the successful Base Camp Accelerator program for the same company.

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Rick Williams


Rick has over 20yrs of industry experience, most recently having spent the last 6 years at R/GA London as Director of R/GA’s Venture Studio in Europe, where he oversaw the creative capital deliverables across all of the startup companies.

Rick also launched the agency’s Business Transformation proposition globally.

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