Launching an open metaverse ecommerce brand
Tech, Web3, Metaverse
2020 - Present
Brand Strategy Visual Identity Digital Design
Move78 has developed a powerful methodology and unique expertise to drive innovation and growth. For Boson Portal, this started with creating a captivating visual identity to fully showcase the capabilities of the new platform. Guiding established brand Boson Protocol in this new venture, Move78 led the Portal campaign from inception providing strategic advice, through to development leaning on our creative expertise and, on to launch with a solid 360 plan across digital, media and OOH.
Concept development, branding, and visual identity
We implemented a solid digital communication campaign using multiple media channels including securing One Times Square during NFT NYC, a conference that attracts over 16,000 attendees.
Developing the brand in tandem with product
MOVE78 focussed on taking customer feedback, and adopting a pragmatic approach to implementation. In practice that means more UI toolkits, Figma templates, and actionable recommendations.
Developing the brand in tandem with product
MOVE78 focussed on taking customer feedback, and adopting a pragmatic approach to implementation. In practice that means more UI toolkits, Figma templates, and actionable recommendations.
Developing the brand in tandem with product
MOVE78 focussed on taking customer feedback, and adopting a pragmatic approach to implementation. In practice that means more UI toolkits, Figma templates, and actionable recommendations.
Boson Portal by Boson Protocol
Portal launched in November 2021, and is a metaverse marketplace for selling physical items as NFTs. It is a fully customisable brand platform, enabling in-verse purchases which are redeemable as physical items. Boson Protocol is a trust minimised and cost minimised protocol that automates digital to physical redemptions using NFTs encoded with game theory. Boson Protocol’s vision is to enable a decentralised commerce ecosystem by funding and accelerating the development of a stack of specialist applications to disrupt, unbundle and democratise commerce. Launching this additional brand within the business has enabled the team to dominate in this space.
Results
Since our collaboration, Boson Protocol has launched two big projects: Portal in November 2021 and Metaverse Fashion Week yearly since March 2022. Move78’s advice has been decisive in making Portal’s launch a big success as the campaign gathered 10 million impressions and over $5 million worth of merchandise in Portal.
10m+
Impressions
$5m
Worth of merchandise in Portal
Monthly Bulletin
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