After creating a design that truly reflected the nature of the Summer of Phygitals, we then put our motion graphics designers to the test. Although our takeover was impressive in size, we wanted to ensure the campaign stood out further by introducing subtle movement into the design and developed the creative further for One Times Square. The inclusion of QR codes allowed us the data capture needed to expand on engagement.

The Summer of Phygitals saw the launch of digital and physical events, spanning both the Metaverse and the Universe. Events included music gigs, fashion, treasure hunts and art exhibitions to name a few.