Investor marketing: seed round strategy
Move78 were onboarded to consult on Dirtea’s seed round, helping them connect with the best investors and strategise their fundraising process. Initially focusing on prospecting, Move78 identified and targeted the best investors with an authentic interest in investing in Dirtea, and introduced Angels and institutional investors from our network.
Foodtech
Industry
2022
Year
<50%
Of the round was raised with direct support from Move78.
10
Introductions led to investment
Services provided
Challenges
Approach
Authentic connections are key
By taking this structured approach, introductions were more likely to turn into investments, and the investors were already highly interested when the primary introduction was made.
Approach
Our network of angels and investors helps us find the best fit
Dirtea make the purest and most potent functional mushroom extract powders, coffees and cacao super blends around, proven to improve health, wellbeing and lifestyle when consumed daily. Our relationship with a network of Angels and investors helped us find the best fit - those that have a genuine interest in the wellness space.
Approach
Results
Our team was able to support Dirtea throughout their fundraise, and help them successfully close their funding round and kickstart their growth. Move78 will continue to support Dirtea with their future fundraising rounds.
<50%
Of the round was raised with direct support from Move78.
10
Introductions led to investment
Investor marketing: seed round strategy
Foodtech
2022
Fundraising strategy, Introductions
Move78 were onboarded to consult on Dirtea’s seed round, helping them connect with the best investors and strategise their fundraising process. Initially focusing on prospecting, Move78 identified and targeted the best investors with an authentic interest in investing in Dirtea, and introduced Angels and institutional investors from our network.
Authentic connections are key
By taking this structured approach, introductions were more likely to turn into investments, and the investors were already highly interested when the primary introduction was made.
Developing the brand in tandem with product
MOVE78 focussed on taking customer feedback, and adopting a pragmatic approach to implementation. In practice that means more UI toolkits, Figma templates, and actionable recommendations.
Developing the brand in tandem with product
MOVE78 focussed on taking customer feedback, and adopting a pragmatic approach to implementation. In practice that means more UI toolkits, Figma templates, and actionable recommendations.
Developing the brand in tandem with product
MOVE78 focussed on taking customer feedback, and adopting a pragmatic approach to implementation. In practice that means more UI toolkits, Figma templates, and actionable recommendations.
Our network of angels and investors helps us find the best fit
Dirtea make the purest and most potent functional mushroom extract powders, coffees and cacao super blends around, proven to improve health, wellbeing and lifestyle when consumed daily. Our relationship with a network of Angels and investors helped us find the best fit - those that have a genuine interest in the wellness space.
Results
Our team was able to support Dirtea throughout their fundraise, and help them successfully close their funding round and kickstart their growth. Move78 will continue to support Dirtea with their future fundraising rounds.
<50%
Of the round was raised with direct support from Move78.
10
Introductions led to investment
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