Investment strategy and celebrity alignment: Meat the Future
Sustainable Meat
2021 - 2022
Investment strategy, design
Ivy Farm Technologies, founded in 2019, is an Oxford University spinout making headlines and leading the UK’s cultivated meat revolution.
Ivy Farm developed a novel cell technology
that allows them to grow real meat that is slaughter-free and is sustainable. Being able to produce real meat without harming an animal, whilst also being better for the planet, might sound too good to be true…but Ivy Farm is doing exactly that.
Developing the brand in tandem with product
MOVE78 focussed on taking customer feedback, and adopting a pragmatic approach to implementation. In practice that means more UI toolkits, Figma templates, and actionable recommendations.
Developing the brand in tandem with product
MOVE78 focussed on taking customer feedback, and adopting a pragmatic approach to implementation. In practice that means more UI toolkits, Figma templates, and actionable recommendations.
Developing the brand in tandem with product
MOVE78 focussed on taking customer feedback, and adopting a pragmatic approach to implementation. In practice that means more UI toolkits, Figma templates, and actionable recommendations.
We believe in big ideas, especially those that benefit our planet
With a fantastic team of bioengineers, scientists, environmentalists and animal lovers, Ivy Farm aims to produce sustainable guilt-free meat by 2023, thus becoming the first commercial provider of cultivated meat in the UK. This is big news for animals, people, and the world. At Move78, we believe in big ideas, especially the ones that benefit our planet. As an ambitious team, we support innovative businesses who are working hard to deliver positive change in their field. Supporting Ivy Farm and guiding them through this journey, we have learnt about the devastating effects of animal agriculture, and this solution that could quite literally change the world.
Results
Ivy Farm partnered with Move78 to tap into our expertise in start up acceleration. As a first step in enhancing the Ivy Farm brand, understanding the importance of an investor strategy is essential to attract the right people. Move78 advised Ivy Farm on developing a thorough investor strategy and a powerful pitch deck. We highlighted the business’ unique value proposition, helping them raise over £16 million to build a pilot R&D facility and hire top tire talent. Furthermore, Move78 provided strategic advice around high profile events including COP26, an activation that saw influencer Poppy Cooks become the first person to cook a cultivated sausage live on stage, showing how ambassadors can really elevate the reach of an event. With this in mind, Move78 is supporting Ivy Farm in their celebrity investor outreach project to find influential ambassadors aligned with the business’ mission. Our combined efforts with this venture have led Ivy Farm to a predicted valuation of over a £150 million, and more importantly a step closer to achieving their dream of a future of guilt-free meat.
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