Zellar

Product Design & Growth for Business Sustainability

Industry

Tech

Year

2021

Deliverables

Brand Strategy Visual Identity Digital Design

Launched in September 2021, Zellar is the world’s first sustainability platform designed for SMEs. Using an adaptable, data driven platform, Zellar advises businesses on how they can become more sustainable, and hit their Net Zero targets.

MOVE78 were tasked with growing Zellar’s user base

developing the product to meet the needs of a broader set of SMEs. Brand evolution was a big part of this, whilst a pressing development schedule meant a traditional brand reset process was not possible.

Developing the brand in tandem with the product.

Move78 focussed on taking customer feedback, and adopting a pragmatic approach to implementation. In practice that means more UI toolkits, Figma templates, and actionable recommendations.

Developing the brand in tandem with the product.

Move78 focussed on taking customer feedback, and adopting a pragmatic approach to implementation. In practice that means more UI toolkits, Figma templates, and actionable recommendations.

Heading

Move78 focussed on taking customer feedback, and adopting a pragmatic approach to implementation. In practice that means more UI toolkits, Figma templates, and actionable recommendations.

Developing the brand in tandem with the product.

Move78 focussed on taking customer feedback, and adopting a pragmatic approach to implementation. In practice that means more UI toolkits, Figma templates, and actionable recommendations.

Developing the brand in tandem with product

MOVE78 focussed on taking customer feedback, and adopting a pragmatic approach to implementation. In practice that means more UI toolkits, Figma templates, and actionable recommendations.

Developing the brand in tandem with product

MOVE78 focussed on taking customer feedback, and adopting a pragmatic approach to implementation. In practice that means more UI toolkits, Figma templates, and actionable recommendations.

Developing the brand in tandem with product

MOVE78 focussed on taking customer feedback, and adopting a pragmatic approach to implementation. In practice that means more UI toolkits, Figma templates, and actionable recommendations.

High value content

The content the customer now sees is engaging, informative and clear. The user journey is simple and the benefits of becoming a Zellar client are now highly evident to anyone that visits the site. The brand is polished, consistent and clean. It fits well in the sustainability space and is warm and inviting to anyone new in this area.

Results

The result is a brand that’s much more in line with customer expectations of SaaS products; slick, contemporary and accessible. Growth and Product efforts have also grown the company into the market, with more than 1,000 businesses now signed up, and product engagement and user activation steadily increasing.

10x

Total User Base in one year

2x

User Engagement with launch of new dashboard

Monthly Bulletin

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