Product Design & Growth for Business Sustainability
Tech
2021
Brand Strategy Visual Identity Digital Design
Launched in September 2021, Zellar is the world’s first sustainability platform designed for SMEs. Using an adaptable, data driven platform, Zellar advises businesses on how they can become more sustainable, and hit their Net Zero targets.
MOVE78 were tasked with growing Zellar’s user base
developing the product to meet the needs of a broader set of SMEs. Brand evolution was a big part of this, whilst a pressing development schedule meant a traditional brand reset process was not possible.
Developing the brand in tandem with product
MOVE78 focussed on taking customer feedback, and adopting a pragmatic approach to implementation. In practice that means more UI toolkits, Figma templates, and actionable recommendations.
Developing the brand in tandem with product
MOVE78 focussed on taking customer feedback, and adopting a pragmatic approach to implementation. In practice that means more UI toolkits, Figma templates, and actionable recommendations.
Developing the brand in tandem with product
MOVE78 focussed on taking customer feedback, and adopting a pragmatic approach to implementation. In practice that means more UI toolkits, Figma templates, and actionable recommendations.
High value content
The content the customer now sees is engaging, informative and clear. The user journey is simple and the benefits of becoming a Zellar client are now highly evident to anyone that visits the site. The brand is polished, consistent and clean. It fits well in the sustainability space and is warm and inviting to anyone new in this area.
Results
The result is a brand that’s much more in line with customer expectations of SaaS products; slick, contemporary and accessible. Growth and Product efforts have also grown the company into the market, with more than 1,000 businesses now signed up, and product engagement and user activation steadily increasing.
10x
Total User Base in one year
2x
User Engagement with launch of new dashboard
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