Litegrav Proposition & Brand Refresh

Going Beyond Gravity: Transforming a Biotech Brand for market and product expansion

Litegrav, an emerging Biotech research platform, had expanded its offering from facilitating scientific research in space, to more extreme environments like volcanic terrains and beyond. This expansion called for a refreshed brand identity and value proposition. Both, a crucial update for engaging prospective customers and establishing early dominance in a nascent yet rapidly growing industry.

BioTech

Industry

2024

Year

Services provided

  • Website design
  • Logo design
  • Copywriting
  • Positioning strategy
  • Proposition design

Challenges

  • Clearly communicate their expanded product offering
    Litegrav has grown to a comprehensive end-to-end pipeline featuring products and services that fulfil an array of different users’ needs. We needed to convey each products’ function and value simply and concisely, free of technical jargon

  • Creating a clear, simple value proposition
    Litegrav offers a lot of value and for many different users. The challenge was choosing to strategically frame a value Litegrav could own, differentiating themselves from competitors, all while aligning with long-term business goals

  • Cut through branding
    We needed a refreshed identity that captured the sophisticated products and services that Litegrav offer, while also reflecting the range of new Extreme environments they play in 
Approach

Approach to communication of value

We collaborated with Litegrav through a series of workshops, beginning with a deep dive of their product and a particular focus on the synergistic relationship within their pipeline.Then, we mapped their ecosystem of clients: identifying an array of user needs across different industries and how each product meets them. This process then helped us define a clear user journey and uncover key selling points, strategically positioned to attract the interest of prospective clients across new and existing markets.

Approach

Positioning & proposition

A thorough competitor analysis and evaluation of Litegrav’s roadmap identified three key differentiators, enabling us to carve out a unique market position:1. Unrivalled market coverage: Litegrav is the only biotech company that services the entire Extreme Biology market, unlike its competitors who primarily focus on microgravity or specific verticals2. Genuine efficiency offering: Litegrav’s comprehensive offering of state-of-the-art technology, manufacturing, launch providers and open-data sharing enable them to significantly reduce cost, and increase speed and reproducibility of data – two significant challenges that have caused scientific discovery to stagnate for years.From here, we landed on their new value proposition: Bringing extreme efficiency to Extreme Biology

Approach

Brand refresh

To accomplish a brand identity that reflected all Extreme Environments, we:

1. Drew from organic motifs:  tapping into the array of organic molecular structures observed in Extreme Environments

2. Incorporated biomimicry: animating rotating molecular structures, to mimic the impact of Litegrav’s technology

3. Established distinct TOVThe colour palette and tone of voice were deliberately chosen to reflect the founders' unique personalities, who describe themselves as "quirky but groovy disruptors”

Results

No items found.
Litegrav Proposition & Brand Refresh

Going Beyond Gravity: Transforming a Biotech Brand for market and product expansion

Industry

BioTech

Year

2024

Deliverables

Litegrav, an emerging Biotech research platform, had expanded its offering from facilitating scientific research in space, to more extreme environments like volcanic terrains and beyond. This expansion called for a refreshed brand identity and value proposition. Both, a crucial update for engaging prospective customers and establishing early dominance in a nascent yet rapidly growing industry.

Approach to communication of value

We collaborated with Litegrav through a series of workshops, beginning with a deep dive of their product and a particular focus on the synergistic relationship within their pipeline.Then, we mapped their ecosystem of clients: identifying an array of user needs across different industries and how each product meets them. This process then helped us define a clear user journey and uncover key selling points, strategically positioned to attract the interest of prospective clients across new and existing markets.

Developing the brand in tandem with the product.

Move78 focussed on taking customer feedback, and adopting a pragmatic approach to implementation. In practice that means more UI toolkits, Figma templates, and actionable recommendations.

Developing the brand in tandem with the product.

Move78 focussed on taking customer feedback, and adopting a pragmatic approach to implementation. In practice that means more UI toolkits, Figma templates, and actionable recommendations.

Heading

Move78 focussed on taking customer feedback, and adopting a pragmatic approach to implementation. In practice that means more UI toolkits, Figma templates, and actionable recommendations.

Developing the brand in tandem with the product.

Move78 focussed on taking customer feedback, and adopting a pragmatic approach to implementation. In practice that means more UI toolkits, Figma templates, and actionable recommendations.

Developing the brand in tandem with product

MOVE78 focussed on taking customer feedback, and adopting a pragmatic approach to implementation. In practice that means more UI toolkits, Figma templates, and actionable recommendations.

Developing the brand in tandem with product

MOVE78 focussed on taking customer feedback, and adopting a pragmatic approach to implementation. In practice that means more UI toolkits, Figma templates, and actionable recommendations.

Developing the brand in tandem with product

MOVE78 focussed on taking customer feedback, and adopting a pragmatic approach to implementation. In practice that means more UI toolkits, Figma templates, and actionable recommendations.

Positioning & proposition

A thorough competitor analysis and evaluation of Litegrav’s roadmap identified three key differentiators, enabling us to carve out a unique market position:1. Unrivalled market coverage: Litegrav is the only biotech company that services the entire Extreme Biology market, unlike its competitors who primarily focus on microgravity or specific verticals2. Genuine efficiency offering: Litegrav’s comprehensive offering of state-of-the-art technology, manufacturing, launch providers and open-data sharing enable them to significantly reduce cost, and increase speed and reproducibility of data – two significant challenges that have caused scientific discovery to stagnate for years.From here, we landed on their new value proposition: Bringing extreme efficiency to Extreme Biology

Results

No items found.

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