Perspectives from Move78
Exploring growth in the age of machines
Introducing Web3: A Playbook for Growth
In our latest report, Web3: A Playbook for Growth, we go back to basics, reexamining the central promise of decentralisation in terms of wider trends beyond market volatility. We consider the implications for social media and the creator economy, and offer practical advice around community building, and building out your growth stack.
The Donut Strategy: Guerilla Ops at Soho Works
There are many ways to approach usability testing, but most share the same basic challenge - finding suitable test subjects. Guerrilla testing works particularly well when your test audience is centred around a particular kind of physical location. Here's how to approach it.
Event Mapping 101: The foundation of great analytics and reporting
Events form the backbone of web and product analytics. Event maps are documents that record all the events deployed in your product, along with definitions, associated parameters, and implementation details. This guide will explain why you need an event map, how to create one, and some of the most common/ important events by sector.
Server-side tracking 101: Basics, tools, and a roadmap for data driven decision making
This guide explains the basics of server-side tracking, exploring the role it can play in today's privacy-focused environment, along with popular tools, and tips for getting started.
Circular Success: The Rise of Growth Loops
In this article we examine the theory and practice of growth loops, expanding on some notable examples, and providing some tips for spinning out your own loops.
How to conduct Keyword research and run Search campaigns that are cost effective
If you’re new to search marketing it can be hard to know where to start. Don’t worry, we’ve got you covered with our step-by-step guide to keyword research.
A/B Testing 101: How to improve conversion rates
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