How to craft a narrative that is effective with investors

Storytelling is a crucial element of effective communication. Whether you’re speaking to investors or potential customers, any point you want to make is much more likely to land if it's framed as part of a wider story. Here’s why.

The art of storytelling and a framework for defining your startup brand

6 elements to fuel your narrative

51 most active UK seed investors

Map your story points using the Persona Canvas Exercise