Launching an open metaverse ecommerce brand
Tech
2020
Brand Strategy Visual Identity Digital Design
Portal, connected by Boson Protocol and launched in November 2021, is a metaverse marketplace for selling physical items as NFTs. It is a fully customisable brand platform, enabling in-verse purchases which are redeemable as physical items.
Move78 has developed a powerful methodology
and unique expertise to drive innovation and growth. We provided strategic advice and creative expertise over the concept development, branding, and visual identity of Portal. We implemented a solid digital communication campaign for Portal using multiple media channels including big displays in Times Square NYC.
Developing the brand in tandem with product
MOVE78 focussed on taking customer feedback, and adopting a pragmatic approach to implementation. In practice that means more UI toolkits, Figma templates, and actionable recommendations.
Developing the brand in tandem with product
MOVE78 focussed on taking customer feedback, and adopting a pragmatic approach to implementation. In practice that means more UI toolkits, Figma templates, and actionable recommendations.
Developing the brand in tandem with product
MOVE78 focussed on taking customer feedback, and adopting a pragmatic approach to implementation. In practice that means more UI toolkits, Figma templates, and actionable recommendations.
Boson Portal by Boson Protocol
Boson Protocol is a trust minimised and cost minimised protocol that automates digital to physical redemptions using NFTs encoded with game theory. Boson Protocol’s vision is to enable a decentralised commerce ecosystem by funding and accelerating the development of a stack of specialist applications to disrupt, unbundle and democratise commerce.
Results
Since our collaboration, Boson Protocol has launched two big projects: Portal in November 2021 and Metaverse Fashion Week last March. MOVE78’s advice has been decisive in making Portal’s launch a big success as the campaign gathered 10 million impressions and over $5 million worth of merchandise in Portal.
>10m
Impressions
$5m
Worth of merchandise in Portal
Monthly Bulletin
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